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FICCI has been cheerleading the potential of the Indian Media & Entertainment Sector for the last ten years. The FICCI Entertainment Division works extensively with the entertainment industry, interfaces with the government, publishes studies and explores the various commercial nuances of this vibrant sector in order to streamline the business environment to the maximum.

In the last eventful decade, the Indian entertainment industry has achieved many milestones. FICCI's efforts led to a change in government policy whereby the Indian film sector was granted "industry" status as well as the execution of some very significant tax concessions across states and progress in the 2nd phase of privatization of FM Radio.

To provide a platform to the industry to ideate, network and form global linkages, FICCI has been organizing FRAMES, Asia's largest global convention on the business of entertainment for the past decade. FRAMES has grown into a strong brand and is recognized as Asia's largest convention with presence of the who's who of the global industry and the best of companies from India and abroad.

During the past ten years, FICCI has brought numerous international speakers and companies to India with the aim of infusing global best practices into this sector. Our country is now firmly perched on the radar of global entertainment giants.

As a part of FICCI's initiatives to facilitate business further in regions within India and with an aim to bring the rich potential of the Indian Entertainment Market in the forefront of the global media & entertainment industry, FICCI is organizing a "Media and Entertainment Business Conclave", November 18 - 19, 2009 at Chennai.

To steer FICCI through this awesome journey, legendary actor, producer and film-maker, Dr Kamal Haasan holds the mantle of Chairman, FICCI Media and Entertainment Business Conclave.

Dr Haasan has remarked, "I am very happy to be guiding FICCI's first ever initiative of this kind and to be associated with FICCI. We hope to be of genuine and substantial benefit to the Southern entertainment industry and help in bringing international participation to the conclave and enriching its content in every possible way.

The Conclave's main aim is to concentrate largely on the vibrant and sizeable Indian Media and Entertainment Industry across various states and bring thought leaders from all over India and overseas to address this unique platform. The sessions will cover the entire gamut of Media & Entertainment like Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, Visual Effects, etc.

A total of over 500 people are expected to attend Media and Entertainment Business Conclave including a strong participation from the State Government and Central Government.

Key Objectives of the Conclave:

• To work closely and strengthen links with the sizeable and vibrant Indian Entertainment Industry and help develop its rich potential
• To take up regulatory issues with the state and central governments
• To provide a forum for the Government to receive authentic and first hand information on the state of the Indian Entertainment Industry and its problems and prospects
• To be one of the most prestigious conventions on the Business of Entertainment in Asia and indeed the entire world; the entire gamut of the entertainment industry would be covered at the Conclave, over a period of two days and will be addressed by thought leaders in each field.
• To offer an opportunity for the Indian entertainment industry to explore its global linkages
• To present FICCI's definitive Report on Southern Entertainment industry
• To expose delegates to the global and Indian developments with regard to trends and opportunities in the entertainment industry, business possibilities and regulatory regimes in different countries
• To bring the varied Indian states and their entertainment industries together under a single platform.